This is an extraordinary time for The Joslyn as we complete our new addition and look forward to welcoming people back to the Museum. As part of this renewal, we have developed a new strategic plan to guide us. The plan refreshes and recommits to continuing priorities while articulating new goals that are tied to this moment of change.

Mission & Planning

Strategic Declarations

MISSION

The Joslyn brings people together to explore art across time and cultures.

VISION

To broaden our collection, invigorate our programs, bolster our organization, and open our doors wider to everyone.

VALUES

Art-centered
Inclusive
Responsible
Dynamic

2024–27 Strategic Plan Pillars

Celebrate Human Creativity

As the ranking art museum in our region, we will expand our collections, exhibitions, and programs to celebrate human creativity across time periods, regions, and cultures, embracing the custodial and ethical responsibilities that come with this role.

Enhance & Steward the Collection
Enrich Visitor Connection with the Arts
Expand Engagement with Creativity

Make The Joslyn for Everyone

We commit to expanding our long tradition of community engagement. From free general admission to innovative programs, The Joslyn will be an indispensable resource for all people in Omaha and the region.

Grow Community Engagement
Reinvigorate School & Teacher Programs
Explore New Partnerships

Raise National & International Profile

Committed to our local communities, The Joslyn will continue to play a central role in Omaha’s urban vitality and Nebraska’s arts and culture landscape. Through exhibitions, scholarship, communications, and our digital footprint, we will achieve greater visibility nationally and internationally.

Embrace Thought-Leader Role
Broaden Communication Networks
Expand Digital Marketing

Secure Long-Term Sustainability

We will strengthen our long-term financial stability. We will steward our human and physical resources while demonstrating care for the environment.

Enhance Human Potential
Strengthen Financial Capacity
Steward Facilities & Respect the Environment

Maximize the Potential of the Expanded Museum

At this moment of transformation, we will offer a revitalized Museum experience. We recognize that creating an accessible place of gathering for all is about more than spaces and programs. It demands a new attitude.

Boost Visibility
Plan a Dynamic Reopening
Ensure Every Visitor Feels Welcome